Amshire IT Solutions will mark 2016 by celebrating 21 years in business.

The family-owned IT solutions company prides itself on being ‘big enough to cope, small enough to care’ and, back in 1995, chairman and founder Trevor Taylor wanted a company name that people would remember.

Trevor says: “I wanted something that was very memorable, very easy to pronounce and easy to spell.

“Without really realising it I had created a detailed brief in my head for the ideal name.

“The name had to start with ‘A’ so as to be at, or near to the top of any directory, although that isn’t as relevant now we have Internet search engines.

“I was driving in the Midlands one day in 1994 when I noticed a sign and part of the name had ‘Amshire’ that just jumped out at me.”

Amshire's founder Trevor Taylor

Amshire’s founder Trevor Taylor

Two decades on, Amshire is a full-service IT and business support company based in Cheadle Hulme.

The company, now run by Trevor’s son David, has five key objectives: IT support, data back-up solutions, cloud computing, internet connectivity and business support.

Trevor adds: “We are experts in creating unique technology solutions that will enhance small or medium-sized business.

“No two businesses are the same and we understand that the technology supporting business operations should reflect the specific needs of each individual company.

“We can provide a full range of IT expertise necessary to run a business successfully.

“We can manage all routine IT tasks, supply and install new equipment as needed, and provide efficient IT support helpdesk that gets businesses out of trouble quickly.

“Many of our clients have been with us for over a decade, and the majority of our new business comes from referrals.

“We ensure that we exceed expectations by providing access to a highly qualified and friendly support team the year round.”

Amshire are building for the future and took on their fifth apprentice in 2015.

Trevor adds: “Apprentices have become a highly valued part of Amshire; young and eager to learn, they enable us to show them how we like things done at Amshire generic lipitor.

“They are also motivated, flexible and loyal which allows us to nurture their young talent through the apprenticeship programme.

“We believe that apprenticeships are a tried and tested way to recruit new staff, re-train or upskill existing staff or people simply returning to work after a break.

“Learning can often be done in the workplace, meaning minimal disruption and maximum impact.

“They are also a great way of attracting people with fresh new ideas.”