Robinsons Brewery has seen a huge increase in export sales since the launch of its Trooper beer.
In 2012, Robinsons exported just under 100 barrels a year to 13 countries.
But since the launch of Trooper in May 2013, that has grown to 5,000 barrels a year to over 50 countries including China, Japan, Sweden, and Brazil.
Robinsons credits Trooper, brewed in collaboration with Iron Maiden frontman Bruce Dickinson, with opening up new trade routes.
Ben Robinson, Head of Sales for Robinsons Brewery, said said: “Trooper has opened up doors around the world and allowed us to send our core range of beers to many countries for the first time.
“Old Tom is a particular favourite with our export customers who are seeking British authenticity. Provenance and awards for Old Tom have helped contribute to it being a global hit.
“Export is critical to Robinsons. The worldwide demand for a truly global beer offering has increased the interest in British beers and the varying styles of our core range gives Robinsons a great head start online lipitor.
“We have also been able to use our export markets as a testing ground for innovation, leading to the launch of our newest craft beers – 9 Hop IPA and Steam Lager, both medal winners at this year’s British Bottler’s Institute awards.”